Furniture, Lighting & Decor Introduces Juniper’s West Coast Representative


[vc_row][vc_column][vc_column_text]With clients scattered worldwide, Juniper’s growth is rapidly soaring, but we’re not just talking about sales. Just recently, we welcomed our first West Coast Representative focusing on California’s Architecture & Design community, Danielle Greenstein, who was featured in Furniture, Lighting & Decor, a design-integrated online and print reference.  


Although new to the team, Danielle is no stranger to the design world as she brings in 12 years of experience, previously as Midtown Studios LLC’s Founder and Principal Designer, to support Juniper’s development. With her hands-on expertise, she will give light to our Architecture & Design clients specifically in Los Angeles, San Francisco, San Diego, and Orange County.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_single_image image="10027" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" link=""][vc_empty_space][/vc_column][vc_column width="1/2"][vc_column_text]Her duties also include providing immediate sales & customer-related assistance and trade specification across the western region of the US. Since Danielle is able to fully understand what design professionals are looking for when it comes to lighting, she has a hefty task of putting Juniper’s name forward as one of the go-to brands in the industry.   In her interview with Furniture, Lighting, & Decor, Danielle boasts Juniper’s efforts in interlocking design with purpose:
“There is great passion and history behind every fixture they design. Our industry has changed greatly and it excited me to join a growing team fully focused on designing a beautifully crafted product.”


To make sure Danielle is ready to guide design-focused professionals and homeowners, our sales team trained her in our lighting design studio in Brooklyn, New York. With the mastery of Juniper's core value, she is fully ready to answer any inquiries you may have. Reach out to her today for immediate assistance.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_btn title="Learn More About Juniper" style="flat" shape="square" color="inverse" align="center" button_block="true" link="|||"][/vc_column][vc_column width="1/2"][vc_btn title="Contact Our West Coast Sales Representative" style="flat" shape="square" color="inverse" align="center" button_block="true" link="|||"][/vc_column][/vc_row]

Surface Magazine Tells the Story of Brooklyn-based Studio


[vc_row][vc_column][vc_column_text]Surface Magazine has captured our story in the best light possible (see what we did there?). Juniper owner, Shant Madjarian, sits down with Surface Magazine to discuss the company's beginnings, design inspiration, and what the future holds for the Brooklyn-based manufacturing studio.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_single_image image="8250" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space height="64px"][vc_column_text]

Tell us about Juniper’s history.

When people ask me how Juniper came to be, I say naïveté and recklessness were important ingredients. But it was a love of design and the desire to innovate that compelled me to launch this business. That youthful pursuit of my passion and the willingness to chase the forever-moving target of a perfect product remain at the core of our company. Now, Juniper is no longer just me, but a diverse family of hardworking, passionate people who share common values and different perspectives.  

What’s the driving force behind your work?

Each of our products is thoughtfully designed and meticulously engineered. Our design philosophy is based on reduction, user experience, and technological advancement. It’s not enough to create a sleek and functional product—it’s important to test boundaries and pave the way for new solutions. We use quality raw materials and assemble our designs in-house. We believe that honesty in design can be found in the details, so we obsess over them (sometimes irrationally) as we seek to solve problems. In the end, we fall in love with our products.  

What does good design mean to you?

It means reducing products to their truest and simplest form, and innovating not for the sake of innovating, but to solve problems in a way that can improve our lives while reducing demands on our environment. It also means using natural materials that reflect the origin and intent of our products.  

What projects do you currently have in the works?

We are implementing our Metropolis LED lighting system as the exclusive overhead lighting for the Bank of America trading floor. The space, set to be completed in August, is being designed by WeWork. We’re also working on our first outdoor lighting system, called Rail, that will debut in October. In early 2019, we will launch a magnetic track lighting system that will deliver high-performance lighting through a very low-profile, modular structure.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width="1/3"][vc_btn title="Learn More About Us" style="flat" shape="square" color="inverse" align="center" button_block="true" link="|||"][/vc_column][vc_column width="1/3"][vc_btn title="Read Surface Magazine's Full Article" style="flat" shape="square" color="inverse" align="center" button_block="true" link="||target:%20_blank|"][/vc_column][vc_column width="1/3"][vc_btn title="Browse Articles" style="flat" shape="square" color="inverse" align="center" button_block="true" link="|||"][/vc_column][/vc_row]

Juniper at Industry City, Brooklyn


[vc_row][vc_column][vc_empty_space][vc_column_text]Located in the heart of Brooklyn, New York, Juniper is surrounded by growing artistic businesses. Our manufacturing studio is part of Industry City, a flourishing ecosystem of small businesses with big ideas and the drive to succeed.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_single_image image="2629" img_size="full"][/vc_column][vc_column width="1/2"][vc_single_image image="6655" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]In Industry City's latest video series, Juniper's owner and founder, Shant Madjarian, discusses the changes in the neighborhood overtime and how it directly affected Juniper as an evolving business in today's market:   When we first started at Industry City in 2014, we had only two employees. The infrastructure, particularly the streets, the loading docks, electrical power pretty much was a mess. There were very few other lighting designers, in fact, and manufacturers. The change over the last three years has been extraordinary. Physical infrastructure has improved, you can find a place to eat or relax in any of the courtyards, and there's an ecosystem of home goods, designers, and manufacturers. Most importantly for Juniper, we've grown rapidly to 15 employees and are planning to move to a larger space in Industry City. The Innovation Lab and its partners have been fantastic about helping us find local Sunset Park-based employees. Most of my workforce walks to and from work. Finding an affordable manufacturing space in New York City is not easy. But Industry City has not only been affordable but also has been a tremendous partner in our growth.   Watch Industry City's Juniper spotlight video, with an inside peek at our Brooklyn design shop and the people who bring architectural lighting to residential, commercial, and hospitality spaces worldwide.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_video link="" align="center"][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_empty_space][vc_single_image image="6629" img_size="full"][vc_empty_space][/vc_column][vc_column width="1/2"][vc_empty_space][vc_single_image image="6631" img_size="full" alignment="center"][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_btn title="Shop Lighting" style="flat" shape="square" color="inverse" align="center" button_block="true" link="|||"][/vc_column][vc_column width="1/2"][vc_btn title="Read More Articles" style="flat" shape="square" color="inverse" align="center" button_block="true" link="|||"][/vc_column][/vc_row]